Une chose qui me choque c'est la manière dont certains tirent des enseignements sur le web en France en utilisant des statistiques mondiales. Il y a peu j'ai découvert le classement des 1000 premiers sites les plus visités au monde fournis par Google Ad Planner : http://www.google.com/adplanner/static/top1000/ cela donne un bon panorama du web mondial même si Google ne communique pas sur ses propres sites.
Mais qu'en est-il du web vu de France ?
Déjà on voit dans le classement mondiale que les sites .FR ne font pas le poids face aux autres, le premier free.fr est 119e ! et ils ne sont que 11 dans le classement :
119 free.fr ISPs 20,000,000
225 orange.fr Service Providers 13,000,000
399 leboncoin.fr Vehicle Shopping 8,300,000
455 pagesjaunes.fr Online Directories 7,500,000
488 ebay.fr Auctions 7,400,000
528 sfr.fr Service Providers 6,800,000
722 doctissimo.fr Health 5,500,000
765 laredoute.fr Apparel 5,100,000
811 amazon.fr Book Retailers 5,000,000
840 tf1.fr TV 4,700,000
909 allocine.fr Movies 4,600,000
Mais là on parle de l'audience mondial des sites, qu'en est-il de l'audience française ? Est-ce que le classement serait le même ? par exemple au niveau mondial Twitter est 18e et en France ?
Google Ad Planner propose de nombreuse fonctionnalité dont celle de filtrer par source de l'audience on peut donc connaitre les chiffres de l'audience française qui vous le verrez n'ont pas grand chose à voir avec les chiffres de l'audience mondiale.
Cette liste mérite un meilleur examen et j'y reviendrais dans de futurs posts mais voici quelques faits qui m'ont marqué dans ce classement :
- Ces chiffres montrent que la domination mondiale de Facebook est aussi valable en France
- Dommage que l'on n'ait pas les chiffres de Youtube.com je me demande si les français y vont plus que Dailymotion
- Twitter est le 18e site au classement mondial mais le 130e en France !
- Viadeo.com est loin devant LinkedIn.com (presque 2 fois plus d'audience)
- Il est amusant de voir que free.fr est devant orange.fr sur l'audience mondiale mais derrière en audience française
- Amazon.fr est devant fnac.com
- La quasi-totalité des sites de ce classement ont une version française, corollaire, la barrière de la langue crée des microcosmes où des spécificités locale peuvent s'exprimer
- Les catégories de Google ad planner sont parfois fantaisistes, apple.com classé dans les jeux en lignes ;-)
Je vous laisse vous faire une idée :
Site Categorie Audience UV (users)
1 facebook.com Online Communities > Social Networks 21000000
2 live.com Internet > Web Services > Search Engines 19000000
3 orange.fr Telecommunications > Service Providers 12000000
4 msn.com Internet > Web Portals 12000000
5 free.fr Telecommunications > Service Providers > ISPs 11000000
6 yahoo.com Internet > Web Portals 9800000
7 wikipedia.org Reference > Dictionaries & Encyclopedias 9000000
8 commentcamarche.net Computers & Electronics 9000000
9 leboncoin.fr Automotive > Vehicle Shopping 8300000
10 pagesjaunes.fr Reference > Online Directories 7500000
11 microsoft.com Computers & Electronics > Software 6700000
12 sfr.fr Telecommunications > Service Providers 6200000
13 linternaute.com Online Communities > Social Networks 6100000
14 dailymotion.com Entertainment > Multimedia Content > Video Clips & Movie Downloads 6100000
15 ebay.fr Shopping > Auctions 6100000
16 over-blog.com Online Communities > Blogging Resources & Services 5600000
17 skyrock.com Entertainment > Radio 5600000
18 partypoker.com Games > Cards & Casino Games 5100000
19 laredoute.fr Shopping > Apparel 4700000
20 priceminister.com Shopping > Consumer Affairs & Product Reviews > Price Comparisons 4600000
21 mozilla.com Computers & Electronics > Software > Internet Clients & Browsers 4600000
22 blogspot.com Online Communities > Blogging Resources & Services 4600000
23 bing.com Internet > Web Services > Search Engines 4200000
24 01net.com News & Current Events > Technology News 4200000
25 aufeminin.com Lifestyles > Women's Interests 4200000
26 doctissimo.fr Health 4200000
27 zanox.com Business > Advertising & Marketing 3900000
28 deezer.com Entertainment > Music > Music Streams & Downloads 3900000
29 credit-agricole.fr Finance & Insurance > Banking & Personal Finance 3900000
30 tf1.fr Entertainment > TV 3800000
31 pole-emploi.fr Local > Jobs 3800000
32 voyages-sncf.com Travel 3800000
33 meteofrance.com Local > Weather 3800000
34 allocine.fr Entertainment > Movies 3500000
35 cdiscount.com Shopping > Consumer Affairs & Product Reviews > Price Comparisons 3500000
36 amazon.fr Arts & Humanities > Books & Literature > Book Retailers 3400000
37 hotmail.com Internet > Web Services > Email & Messaging 3400000
38 ask.com Internet > Web Services > Search Engines 3400000
39 yieldmanager.com Business > Advertising & Marketing 3200000
40 adobe.com Computers & Electronics > Programming 3100000
41 mappy.com Local > Traffic & Public Transit 3100000
42 lequipe.fr Sports 2900000
43 tradedoubler.com Travel 2900000
44 megaupload.com Internet > File Sharing & Hosting 2900000
45 weborama.fr Internet 2800000
46 fnac.com Arts & Humanities > Books & Literature 2800000
47 vente-privee.com Shopping > Shopping Portals & Search Engines 2600000
48 windows.com Computers & Electronics > Software > Operating Systems > Windows 2600000
49 windowslive.fr Internet > Web Services > Email & Messaging 2600000
50 programme-tv.net Entertainment > TV > TV Programs 2600000
51 3suisses.fr Shopping > Apparel > Clothing Retailers 2600000
52 viamichelin.fr Reference > Maps & Geography 2600000
53 caisse-epargne.fr Finance & Insurance > Banking & Personal Finance 2600000
54 pagesperso-orange.fr Internet > Web Hosting & Domain Registration 2400000
55 labanquepostale.fr Finance & Insurance > Banking & Personal Finance 2400000
56 clubic.com Computers & Electronics 2400000
57 canalblog.com Online Communities > Blogging Resources & Services 2400000
58 bouyguestelecom.fr Telecommunications > Service Providers 2400000
59 jeuxvideo.com Games > Video Games 2400000
60 caf.fr Finance & Insurance > Banking & Personal Finance 2200000
61 wordpress.com Online Communities > Blogging Resources & Services 2200000
62 vivastreet.fr Local > Classifieds 2200000
63 lemonde.fr News & Current Events 2200000
64 lefigaro.fr News & Current Events > Newspapers 2200000
65 carrefour.fr Food & Drink 2100000
66 voila.fr Entertainment 2100000
67 apple.com Games > Video Games > Online Games 2100000
68 prixmoinscher.com Shopping > Consumer Affairs & Product Reviews 2000000
69 ciao.fr Shopping > Shopping Portals & Search Engines 2000000
70 browserchoice.eu Computers & Electronics > Software > Internet Software > Internet Clients & Browsers 2000000
71 societegenerale.fr Finance & Insurance > Banking & Personal Finance 2000000
72 leguide.com Shopping > Consumer Affairs & Product Reviews > Price Comparisons 2000000
73 megaclick.com Society > Education > Distance Learning 2000000
74 marmiton.org Food & Drink > Cooking & Recipes 2000000
75 livefilestore.com Photo & Video > Photo & Video Sharing 1900000
76 adtech.de Business > Advertising & Marketing 1900000
77 rueducommerce.fr Local > Classifieds 1900000
78 myspace.com Online Communities > Social Networks 1900000
79 fdjeux.com Games > Lotto & Sweepstakes 1800000
80 xiti.com Internet > Web Services > Web Stats & Analytics 1800000
81 infos-du-net.com Computers & Electronics > Software 1800000
82 bnpparibas.net Finance & Insurance > Banking & Personal Finance 1800000
83 wat.tv Entertainment > Movies 1800000
84 smartadserver.com Business > Advertising & Marketing 1800000
85 shopping.com Shopping 1800000
86 reverso.net Reference > Language Study & Translation 1800000
87 leparisien.fr News & Current Events > Newspapers 1800000
88 xtendmedia.com Internet > Web Design & Development 1800000
89 conduit.com Business > Advertising & Marketing 1800000
90 eorezo.com Local > Weather 1800000
91 pkr.com Games > Cards & Casino Games 1800000
92 paypal.com Business > E-Commerce > Merchant Services & Payment Systems 1700000
93 banquepopulaire.fr Finance & Insurance > Banking & Personal Finance 1600000
94 laposte.net Industries > Transportation & Logistics > Couriers & Messengers 1600000
95 jeux.fr Games > Video Games > Online Games 1600000
96 badoo.com Online Communities > Social Networks 1600000
97 pixmania.com Shopping > Consumer Affairs & Product Reviews > Price Comparisons 1600000
98 megavideo.com Entertainment > Multimedia Content > Video Clips & Movie Downloads 1600000
99 twenga.fr Shopping > Consumer Affairs & Product Reviews > Price Comparisons 1600000
100 imageshack.us Internet > File Sharing & Hosting 1600000
101 ebay.com Shopping > Auctions 1500000
102 lcl.fr Finance & Insurance > Banking & Personal Finance 1500000
103 leroymerlin.fr Home & Garden > Home Appliances 1500000
104 nouvelobs.com News & Current Events 1500000
105 seloger.com Real Estate > Rental Listings & Referrals 1500000
106 lacentrale.fr Automotive > Vehicle Shopping 1500000
107 france2.fr Entertainment > TV 1500000
108 lachainemeteo.com Local > Weather 1500000
109 promovacances.com Travel 1500000
110 edenflirt.com Reference > Business & Personal Listings 1500000
111 ameli.fr Health > Health Insurance 1500000
112 centerblog.net Internet > Web Hosting & Domain Registration 1500000
113 creditmutuel.fr Finance & Insurance > Banking & Personal Finance 1500000
114 lo.st Internet > Web Services > Search Engines 1500000
115 yakaz.fr Local > Classifieds 1400000
116 forum-auto.com Automotive 1400000
117 paperblog.fr Online Communities > Blogging Resources & Services 1400000
118 msn.fr Computers & Electronics 1400000
119 impots.gouv.fr Finance & Insurance > Accounting & Tax 1300000
120 20minutes.fr News & Current Events 1300000
121 unblog.fr Online Communities > Blogging Resources & Services 1300000
122 viadeo.com Local > Jobs 1300000
123 118000.fr Reference > Online Directories 1300000
124 trombi.com Online Communities > Social Networks 1300000
125 googleusercontent.com Reference > Language Study & Translation 1300000
126 mediaplex.com Internet > Web Hosting & Domain Registration 1300000
127 canalplus.fr Entertainment > TV > TV Networks 1300000
128 lepost.fr News & Current Events 1300000
129 atdmt.com Entertainment > Multimedia Content > Video Clips & Movie Downloads 1300000
130 twitter.com Internet > Web Services > Email & Messaging 1300000
131 750g.com Food & Drink > Cooking & Recipes 1200000
132 boursorama.com Finance & Insurance > Investing 1200000
133 premiere.fr Entertainment > Movies 1200000
134 forumactif.com Online Communities > Forum & Chat Providers 1200000
135 gestionpub.com Business > Advertising & Marketing > Marketing Services 1200000
136 zylom.com Games > Video Games > Online Games 1200000
137 service-public.fr Society > Government & Regulatory Bodies 1200000
138 aol.fr Internet > Web Services > Email & Messaging 1200000
139 futura-sciences.com Science 1200000
140 topannonces.fr Local > Classifieds 1200000
141 e-monsite.com Internet > Web Hosting & Domain Registration 1200000
142 kelkoo.fr Shopping > Shopping Portals & Search Engines 1200000
143 eurosport.fr Sports 1200000
144 publicidees.com Business > Advertising & Marketing 1100000
145 neuf.fr Internet > Web Services > Email & Messaging 1100000
146 blinkogold.fr Telecommunications > Mobile & Wireless > Ringtones & Mobile Goodies 1100000
147 france3.fr Entertainment > TV 1100000
148 skytopic.com Games > Video Games 1100000
149 paruvendu.fr Local > Classifieds 1100000
150 bluestreak.com Business > Advertising & Marketing 1100000
151 wikio.fr News & Current Events 1100000
152 flickr.com Photo & Video > Photo & Video Sharing 1100000
153 cherchons.com Reference > Online Directories 1100000
154 castorama.fr Home & Garden > Home Improvement 1100000
155 z5x.net Internet > Web Design & Development 1100000
156 123people.fr Internet > Web Services > Search Engines 1100000
157 bigpoint.com Games > Video Games > Online Games 1100000
158 criteo.com Internet > Online Goodies 1100000
159 fbcdn.net Online Communities > Social Networks 1100000
160 darty.com Home & Garden > Home Appliances 1000000
161 cityvox.fr Food & Drink > Restaurants 1000000
162 pmu.fr Sports > Horse & Dog Racing 1000000
163 lepoint.fr News & Current Events 1000000
164 mybrowserbar.com Society > Legal > Criminal Law 1000000
165 ratp.info Travel > Bus & Rail 1000000
166 meetic.fr Online Communities > Dating & Relationships 1000000
167 conforama.fr Home & Garden > Home Appliances 1000000
168 airfrance.fr Travel > Air Travel 1000000
169 ikea.com Home & Garden > Home Furnishings 1000000
170 cpxinteractive.com Business > Advertising & Marketing 1000000
171 liberation.fr News & Current Events > Newspapers 1000000
172 photobucket.com Photo & Video > Photo & Video Sharing 1000000
173 meteo.fr Local > Weather 1000000
174 incredimail.com Internet > Web Services > Email & Messaging 1000000
175 sarenza.com Shopping > Apparel > Footwear 1000000
176 meeticaffinity.fr Online Communities > Dating & Relationships 1000000
177 alloshowtv.com Entertainment > TV > TV Programs 1000000
178 sncf.com Industries > Transportation & Logistics 1000000
179 gameduell.fr Games > Cards & Casino Games 1000000
180 purepeople.com Entertainment > Celebrities 1000000
181 urssaf.fr Local > Jobs 1000000
182 lexpress.fr News & Current Events 990000
183 shopzilla.fr Shopping > Consumer Affairs & Product Reviews > Price Comparisons 990000
184 kiabi.com Shopping > Apparel > Clothing Labels & Designers 930000
185 caradisiac.com Automotive > Vehicle Shopping 930000
186 excite.fr Internet > Web Portals 920000
187 decathlon.fr Sports 920000
188 supertoinette.com Food & Drink > Cooking & Recipes 920000
189 sourceforge.net Computers & Electronics > Software > Open Source 920000
190 exoclick.com Internet > Search Engine Optimization & Marketing 910000
191 pap.fr Real Estate 910000
192 journaldunet.com Internet 910000
193 avast.com Computers & Electronics > Computer Security > Antivirus & Malware 910000
194 hardware.fr Computers & Electronics > Hardware 910000
195 trovit.fr Shopping > Shopping Portals & Search Engines 910000
196 linkbucks.com Business > Small Business > MLM & Business Opportunities 910000
197 booking.com Travel > Hotels & Accommodations 910000
198 softonic.fr Computers & Electronics > Software 900000
199 cic.fr Finance & Insurance > Banking & Personal Finance 900000
200 m6replay.fr Entertainment > TV > TV Networks 900000
201 brandalley.fr Shopping > Apparel > Clothing Labels & Designers 900000
202 evene.fr Arts & Humanities 900000
203 marche.fr Local > Classifieds 900000
204 mozilla.org Computers & Electronics > Software > Internet Software > Internet Clients & Browsers 840000
205 dromadaire.com Shopping > Flowers Gifts & Greetings > Cards & Greetings 840000
206 leguide.net Shopping > Consumer Affairs & Product Reviews 840000
207 netlog.com Online Communities > Social Networks 840000
208 kelkoo.com Shopping > Consumer Affairs & Product Reviews > Price Comparisons 830000
209 yimg.com Entertainment > Humor & Bizarre > Paranormal 830000
210 toutypasse.com Local > Classifieds 830000
211 savemysms.fr Telecommunications > Mobile & Wireless > Mobile Phones 830000
212 greatsong.net Entertainment > Music 830000
213 qype.fr Food & Drink > Restaurants 830000
214 emule-island.com Internet > File Sharing & Hosting 830000
215 spartoo.com Shopping > Apparel > Clothing Labels & Designers 830000
216 eveiletjeux.com Lifestyles > Kids & Teens > Toys 830000
217 infolignes.com Industries > Transportation & Logistics > Rail Transport 830000
218 tripadvisor.fr Travel > Hotels & Accommodations 830000
219 opodo.fr Travel > Air Travel 830000
220 nrj.fr Entertainment > Music 820000
221 emv2.com Computers & Electronics > Hardware 820000
222 bit.ly Internet > File Sharing & Hosting 820000
223 streamiz.com Entertainment > Movies 820000
224 jeu.fr Games > Video Games 820000
225 koreus.com Entertainment > Humor & Bizarre > Humor 770000
226 linkedin.com Online Communities > Social Networks 770000
227 voyance-web.fr Lifestyles > Religion & Spirituality > Astrology & Divination 760000
228 lastminute.com Travel > Hotels & Accommodations 760000
229 rapidshare.com Internet > File Sharing & Hosting 760000
230 showroomprive.com Shopping > Coupons & Rebates 760000
231 overture.com Internet > Web Services > Search Engines 760000
232 multimania.fr Internet > Web Hosting & Domain Registration 760000
233 hotfile.com Internet > File Sharing & Hosting 760000
234 auchan.fr Food & Drink > Food Retailers 760000
235 usenet.nl Online Communities > Forum & Chat Providers 760000
236 hellocoton.fr Lifestyles > Women's Interests 760000
237 annoncesjaunes.fr Local > Classifieds 760000
238 vistaprint.fr Photo & Video > Photo & Video Sharing 750000
239 fff.fr Sports > Soccer 750000
240 webmarchand.com Shopping > Consumer Affairs & Product Reviews 750000
241 avendrealouer.fr Real Estate 750000
242 gralon.net Entertainment 750000
243 generation-nt.com Computers & Electronics > Software > Operating Systems 750000
244 laposte.fr Industries > Transportation & Logistics > Couriers & Messengers 740000
245 hellopro.fr Shopping > Consumer Affairs & Product Reviews > Price Comparisons 740000
246 wikimedia.org Reference > Dictionaries & Encyclopedias 740000
247 societe.com Business 690000
248 routard.com Travel 680000
